Mediazoo Group Whitepaper Finds the Missing Variable in AI Performance Is Human
Media Zoo |
New whitepaper by CEO Giles Smith explains why AI investment is yet to show up in business results and names AI cognitive readiness as the next phase of AI transformation. The whitepaper cites PwC and McKinsey research: 56% of CEOs see no revenue or cost gain from AI, and only 37% report any profit impact.






